Joe Lyons - Boston Graphic Designer

As a business owner, you know how important it is to create a strong brand that stands out in a crowded marketplace.

Welcome to Spin350 Creative, a Boston-based graphic design company that offers a wide range of design solutions to businesses small and large. Our experienced creative director and creative professionals are dedicated to bringing your brand to life through visually stunning designs that engage your audience and tell your story.

At Spin350, we believe that great design is more than just aesthetics. It’s about crafting a unique identity that sets your business apart and connects with your audience on a deeper level. That’s why we take the time to get to know your brand, your values, and your goals, so we can create designs that are not only visually appealing but also communicate your message effectively.

No matter what type of marketing materials you need, we’ve got you covered. We have over 2 decades of designing impactful, professional and conversation starting deliverables.

Professional marketing design is essential for any business or organization that wants to establish a strong, trustworthy brand. Customers will make their decision based on first impressions of your brand. Is it strong enough to convert them?

Great graphic design is important for a first impression because it immediately communicates the values and personality of a brand or individual. It can establish credibility, evoke emotions, and help to create a memorable identity. When a design is visually appealing, it can grab a viewer’s attention and make a lasting impact. Conversely, poor design can be distracting, confusing, and turn potential customers away.

A well-designed logo, website, or marketing material can set a professional tone, convey trustworthiness and quality, and create a sense of connection with the audience. It also shows that the brand or individual is invested in their image and takes pride in their work, which can be a key factor in establishing trust and building relationships.

Discovery

Every new project starts with a meeting with the key decision makers either in person or over the phone. This discovery meeting ensures that everyone is on the same page with the goals and objectives. With a solid project brief and clear objectives, projects run smoother and result in better design concepts. It is also in this meeting that we establish project milestones and deadlines so that nothing is missed and there are no surprises on either side.

Once the full project specs and objectives are established, it is at this point, that we start gathering research, brand assets and project specs.

Design

This is the most fun part of the process. Putting pen to paper (and pixel to screen). In the sketching and concept phase, I am taking everything from the creative brief and research phase and digging into concept design. This is where the bulk of the work is done and therefore, it usually takes the biggest chunk of time. If it’s a branding project, I’m developing logo concepts, looking at fonts and color pallets. If it’s a web project, I’m putting together wireframes (similar to architect blueprints) that will show where things will go and how they will look and function. If it’s a print project, for example a brochure, I’m designing a cover and inside spread to paint the picture of what the overall creative direction will look like.

Delivery

You have approved everything and you are almost there! If it’s a branding project, I send you your logos and assets in all of the industry standard formats. If it’s a print project and you’re using my preferred vendor, I set up the files for press and work hand in hand with them thru the press check, proofing and delivery to your destination. If it’s a website, we push the site live and do industry standard quality assurance. What is reassuring to my clients is that once you get past this stage, we are still here. If you need us, just call. If you want your files, they are yours. Once you’ve paid your final invoice, you own everything that we’ve sent you. Unlike some designers, we don’t, nor would we ever charge an additional fee for your IP and files. You own it.

"Joe developed and executed a redesign for the MIT EMBA program. The brochure came out beautiful! Joe is great to work with. He sticks to his deadlines and is great to accommodate any needs that may occur during the process."